He Beached an Old Cruise Ship and Turned it into $18 Million Beachfront Hotel with Love

released by Doulos Phos Ship Hotel

By Andy Corbley, Sep 02, 2025, It was the oldest passenger ship still floating: he turned it into an unforgettable terrestrial hotel experience.

Long since declared unseaworthy, the MV Doulos Phos is now the 5-star Doulos Phos Ship Hotel at the Bintan resort reclamation project in Indonesia.

But if you’re imagining the ship to be merely a prop, thank again. Her new owner, as nautically enthused as an interview with CNN demonstrated him to be, endeavored to keep intact every ounce of heritage that was possible to preserve, from the defunct engine room to the porthole windows.

“If I didn’t have this project, maybe I’d have a Ferrari and a Lamborghini at home, and I’d be sailing around the world every year with my family,” 74-year-old Eric Saw, a devout Christian Singaporean multi-millionaire, and the owner (captain, maybe?) of the boat and the hotel told CNN.

That project took 15 years and $18 million to complete, along with countless headaches and many inches of nails bitten down in anxiety. It was journey that barely holds a candle to the vessel’s long history.

It was 1914, just two years after Titanic sunk when SS Medina rolled off the shipyard in Newport News, Virginia. Over a career spanning 100 years, she transported agricultural goods, then military personnel during the First World War, then passengers again under the name SS Roma. In the mid-20th century, she swapped her steam engine for a diesel one, and her name (again) to MS Franca C. and set sail as a cruise liner.

Her final conversion came when she was purchased as a missionary vessel and floating library in 1977, and renamed the MV Doulos. She docked at over 100 countries, sailed hundreds of thousands of nautical miles, and was at one point the oldest operating passenger vessel on the seas.

But time ends all romances, and with a mountain of maintenance needs that no one would pay for, she was drydocked in Singapore to await bids for new ownership, 4 years shy of her 100th birthday.

Eric Saw already ran a three-story restaurant inside a Mississippi-style paddle steamer, and felt “a calling from god” to buy and repurpose the ship into a new line of work.

After three years of paying dock fees for the vessel, Saw zeroed in on a place of rest on Bintan island in Indonesia. He was offered 3 acres of reclaimed land; he requested that it form the shape of an anchor.

In October 2015, at 101 years-of-age, the newly-renamed MV Doulos Phos, or “servant of light” in Greek, embarked upon her final voyage from the island of Batam to Bintan. There she would rest upon a bed of concrete undergirded with piles extending 130 feet into the bedrock below the seabed.

Inside, the small crew and passenger cabins which were crammed and poorly lit were expanded, but some were left as-is for adventurous visitors. Elevators and fire escapes and other modern building requirements were installed to meet building codes and regs, along with modern electrical and plumbing.

released by Doulos Phos Ship Hotel

Yet every vestige of heritage possible to save was retained, including the four life boats, which still hang from chains along her midship, and tons of material including the original rivets which held her hull together as welding hadn’t been pioneered in shipbuilding in 1914.

Perhaps because he saw it as a mission from god, Saw takes a salary of $1.00 a year, while all operating profit is donated to charitable causes—a servant of the light, in name and nature. He Beached an Old Cruise Ship and Turned it into $18 Million Beachfront Hotel with Love

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What cost-of-living crisis? Luxury travel is booming – and set to grow further

Anita Manfreda, Torrens University Australia

About ten years ago, while working at Badrutt’s Palace Hotel in the Swiss town of St Moritz, I was shocked to learn a guest once requested an elephant be brought in to deliver a birthday gift to his wife. And the hotel made it happen, squeezing the elephant into the lobby.

This over-the-top gesture symbolised what luxury travel once meant: wealth and power, expressed through grand displays. Think millionaires and billionaires in lavish suites and on private yachts, enjoying exclusive services most of us would never dream of, let alone actually ask for.

Consulting group McKinsey defines the luxury traveller as someone prepared to spend US$500 or more per night on accommodation. But luxury tourism is evolving. Thanks to demographic shifts, sustainability concerns, and a post-pandemic desire for connection, luxury travel has become more personal and meaningful. And luxury travellers these days aren’t always the super rich elites.

Despite the cost-of-living crisis, luxury travel is booming. So, what’s driving this growth and how is luxury travel changing?

A trillion dollar industry

The luxury travel sector has shown remarkable resilience, even during economic downturns and the COVID pandemic. Globally, it is projected to grow from US$1.4 trillion in 2024 to $2.2 trillion by 2030.

The Asia-Pacific region is leading the surge at a compound annual growth rate of 8.6% (a way of measuring growth that assumes profits are reinvested) from 2024 to 2030.

In Australia, the trend is similar: the luxury travel market generated US$37.4 billion in 2023 and is forecast to reach US$70 billion by 2032.

This growth is driven not just by affluence among the wealthy but by younger travellers. As Forbes magazine points out, these travellers are often non-millionaires who may not earn enormous salaries or even own their own homes – but are willing to pay top dollar for meaningful experiences.

And some are splurging on trips to make up for time and opportunities lost due to the pandemic – a trend industry experts sometimes refer to as “revenge” and “revelry” travel. As one luxury travel industry observer put it:

We’re seeing travel at all costs, where people are determined to have the experience they want, regardless of what that price is.

Many consumers are prioritising luxury travel experiences over other discretionary items, including luxury goods.

Luxury can have many meanings

Today’s luxury travel isn’t just about extravagance; it can also include forking out for meaningful experiences. Luxury travellers are willing to pay up for holidays that promise authenticity, wellness and connection with people and places.

It can mean access to something rare, like an uncrowded natural environment or an authentic cultural experience that feels deeply personal.

It can also come from expertise – like appreciating the nuances of a rare bottle of wine, or touring a place with an expert or celebrity guide who has been there many times before.

Where it was once defined by price and status symbols, luxury travel today is about stories worth sharing (on social media and in real life) and experiences that align with personal values.

Wellness, adventure and the digital detox

In my 17 years of working in and researching luxury travel, I have seen a lot of different luxury holidaymakers. Everything from humble retirees relishing the rewards of their hard work to VIP celebrities who send 32 pages of requests before even stepping foot in the hotel.

While older high-net-worth individuals from North America and Europe remain a significant demographic, a growing proportion of luxury travellers are millennials, Gen Z, and tourists from emerging markets like Asia and the Middle East.

Traditional hallmarks of luxury travel – like presidential suites and private islands – are still popular among high-net-worth individuals.

But a growing number of travellers seek cultural experiences, adventure, and small, intimate group trips.

These travellers are opting for off-peak seasons and less-visited destinations to avoid crowds, and may be more vocal about sustainable tourism.

The future of luxury travel lies in its ability to adapt to evolving consumer values. Wellness retreats, slow travel (including by train), and sustainability-focused experiences are becoming central to the luxury travel narrative.

In a hyper-connected world, luxury travel marketing is now often linked with the idea of a digital detox. The chance to disconnect and fully immerse in the moment has become a modern indulgence.

Luxury travellers today use their trips to explore and learn, and to reconnect with the world, their relationships, and themselves.The Conversation

Anita Manfreda, Senior Lecturer in Tourism, Torrens University Australia

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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