Brand USA promotes tourism in Indian market

New Delhi: Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, organised its first-ever travel mission from September 9-14 in India. The mission consisted
of 50 delegates representing 35 US destinations and companies who visited New Delhi and
Mumbai. Earlier, this mission was organised by the US Travel Association, making this the sixth travel trade mission from the United States to promote tourism in the Indian market. The agenda of the USLas Vegas Strip in HDR
delegates was to meet travel agents, airline representative, tour operators, and the travel trade media.
Brand USA’s objective in-market is to rekindle the holidaymakers’ love affair with America – reclaiming the USA’s share of the market and positioning the country as a diverse destination with nearly limitless Niagara Falls at night
opportunities and experiences. By highlighting the country as a fresh and unexpected destination, Brand white house
USA’s intention is was to promote the US as the world’s leading tourism destination. “With President Obama recognising tourism as an important sector of the US economy, we are hopeful of maximizing our
nation’s potential as a leading tourist destination for Indian travelers,” says Caroline Beteta, interim CEO 
and Chair-Elect of Brand USA. The United States welcomed a record 62 million international visitors in 2011, 2.5 million more than the year before. According to the US Department of Commerce, 663,000
Indians visited the United States in 2011, ranking the country 12 in the world in terms of arrivals. HoweverYellowstone 01
in 2011, Indians ranked 10th in the world in terms of spending, and spent a record-breaking $4.4 billion -
an increase of nearly 10% when compared to 2010. “India is one of the key markets for us with theAutumn at Denali National Park
number of Indians traveling to the United States growing from 309,000 in 2004 to 660,000 in 2011 - an Golden Gate Bridge
impressive 115% growth in travel during that  time. We are hopeful of generating nearly 1.3 million arrivals
from India in 2016 and by bringing this largest ever delegation of US travel representatives, shows our commitment towards achieving this goal,” adds Paul Cerula, Chief Business Development Officer, Brand USA. Source: Financial Express
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4th Dubai Canvas Art Festival


By Shayne Heffernan : Brand Dubai, the creative arm of the Government of Dubai Media Office, GDMO, announced that the fourth edition of the Dubai Canvas Art Festival will be held in partnership with Meraas, one of Dubai’s leading holding companies, from 1st to 7th March, 2018, at La Mer.

Mona Al Marri, Director-General of GDMO, said, “Organising the event is part of Brand Dubai’s efforts to implement the directives of the Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum to transform Dubai into an open-air art museum. The event aims to enrich the aesthetic ambience of Dubai’s urban spaces and create opportunities for the public to engage with world-class art.”

“Dubai Canvas 2018 will again showcase Dubai’s unique creative energy and cultural vibrancy. Public spaces at La Mer will be converted into ‘open-air canvases’ for artists to create and display their work. Apart from bringing together unique works from the world’s leading 3D artists, Dubai Canvas 2018 will also provide a platform for other innovative art forms. We invite the public to come to La Mer and watch master artists create their works, ahead of the start of the event,” Al Marri added.

The details of the participating artists and art forms will be announced in the coming weeks.

Al Marri stressed that this year’s festival will continue to support talented young Emirati artists and introduce them to the audience. She further added that this support is part of Brand Dubai’s comprehensive plans to give the nation’s youth a platform to showcase their talent and enhance their involvement in the local art scene.

Abdulla Al Habbai, Group Chairman of Meraas, said, “This is the third year that Meraas has supported Dubai Canvas. Our partnership with Brand Dubai reflects our commitment to improve the lifestyle in Dubai while fostering a creative environment that will give residents and visitors the opportunity to enjoy new experiences. Supporting an event such as Dubai Canvas is also part of our efforts to strengthen Dubai’s global position as the preferred choice for people to live, work and visit. By hosting Dubai Canvas at La Mer, alongside various events and activities accompanying this event, we also aim to highlight the vital role of Meraas in creating open spaces, to enrich and stimulate a diverse urban culture.”

Maitha Buhumaid, Director of Brand Dubai, said, “We are delighted with the ongoing support of Meraas for the 2018 event, and we are confident that our collaboration will help create another unique event. La Mer provides the ideal backdrop for Dubai Canvas and promises engaging experiences for the event’s visitors.”

The 2018 event will also feature many international artists, including the stars of the 3D art world. Those participating in the festival will include the Italian artist, Cuboliquido, the winner of last year’s Dubai Canvas 3D Art Award, as well as second place winner Danila Shmelev from Russia, and third place winner Leon Keer from the Netherlands. Source: Live Trading News
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