History's Runway: A Horrockses Summer Dress, 1957

Horrockses Dress, 1957, The Victoria & Albert Museum
Horrockses—a popular “ready to wear” label of the 1940s and 1950s—were especially famous for their full- skirted, fun summer dresses which were crafted from boldly-patterned, floral-printed (especially roses)
cottons. Horrockses’ dresses were sold in department stores and boutiques across Britian. This particular dress was purchased in Cambridge in 1957 by one Mrs. Pamela M. Spencer. The dress is wholly indicative
of the typical Horrockses Summer dress with its flirty cut, and bright printed cotton. Source: Stalking the Belle 

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